market which doesn’t have hostile to the Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chines
game portfolio User-oriented support system
Creative cultural contents development capabilities Advanced game management tool development
A state of saturation in Korea
-decreasing a growth rate
-Necessity of the global extension
Create new user and business diversification
2. Growth possibility of the China market
-Merits in the Chinese market
Internet users are increasi
market.
2) Current marketing strategy and performance.
Foreign pizza company takes over 50% ofmarket share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has dev
of a survey that serves as a guide to which country to choose, which game product to develop, including product design and promotional mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they a
I. Introduction
Company introduction
Lotte chilsung beverage has been continuously developing and launching the highest quality products in carbonated drinks , juices , coffee, tea, and water.
Establishment and successful launch of Chilsung Cider in 1950
The First Entry in Chinese Beverage market in 2005
Developing functional products and premium lines to expand the mineral water ,
market share in the Smartphone market is crucial criteria determining company's performance.
In terms of this respect, comparing to the past described above, LG on current mobile device market seems shabby. Their market share moves down rapidly so that Motorola once LG had looked down is even doing well than the LG does. Shockingly the Chinese mobile manufacturers have moved forward fast whil
of substitutes is high. The threat of private institutes is the biggest among them, but it means that there are more potential customers of Megastudy’s e-learning products in China. However, without product quality control and a solution to the bootleg problem, Megastudy cannot guarantee its success in Chinese market.
Bargaining Power of Suppliers
It is important to think of e-learning indu
games of both products are focused on simplicity so that people easily get bored of them. Because of all ages targeting and lack of diversity, they failed to create manias and opinion leaders. To benefit from their targeting strategy and forming communities of opinion leaders as well, they should have produced both masculine and feminine game titles. Also, since on-line system is the most popular
game & entertainment service company but world’s pioneer online game & entertainment service company that makes people’s life joyful.
Goal of this study : to bring new over the 30’s customers from other companies, offering better casual games and entertainment sources
3. Theories & literature reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing
games? Since the past, many people easily misunderstood that ‘games’ are only for young kids to play during their free time. However, ‘Game businesses’ grew into huge industry as computer industry develops, and now it became an enjoyment culture for everyone from young children to adults. Among the numerous kinds ofgames, new types ofgames are introduced in a game industry which are cal